Art on Uterque window display has been commissioned to celebrate brand’s 10th anniversary. These ‘Uterque Art Essays’ are portraits of 10 women representing their brand. Ines Maestre, an artist who collaborates with Vogue and Pull & Bear, is the author of these visual Uterque 10 Art Essays.
The brand’s anniversary is a great opportunity to present their target clientele, which is defined as Millennials. The twenty-something female generation was captured by twenty-something Spanish artist Ines Maestre.
Art and Uterque
Uterque knows the importance of matching their fashion concept with the real woman. In their photographic editorial series ‘Woman we love’ part 1, 2, and 3 or ‘The Nordic House’, they present strong and successful women like fashion influencers and interior designers. The brand is very consistent in shaping their target profile of an independent, ambitious, urban feminist.
Art on Uterque window display 2018
Each woman is an individual study captured in a trivial domestic entourage
Uterque 10 Art Essays is a similar project but on a larger scale. 38 portraits of 10 individuals from all around the globe are the excuse to celebrate the anniversary and present the Spring/Summer 2018 collection.
This art series was created to celebrate the ultimate Uterque woman – strong, independent, urban feminist.
Maestre represents a very distinctive figurative style of painting. It could be described as figurative, narrative, and almost photographic. Her art has a visual connotation to David Hockney or Edward Hopper.
Hyperbolic shades, photographic style, and fragmented frames are main characteristics of Maestre’s series for the fashion brand. These 38 small-scale oil on canvas portraits are very good art pieces on their own. Each woman is an individual study captured in a trivial domestic entourage. Capturing the trivial with individual traits is precious.
Here are my previous posts about art in the retail space: