Colour trends 2018
Across all creative industries, colour trends 2018 are extremely diverse, from bold and bright saturated colours, through new shades of pastels to metallics.
Gradients, patterns, textures, unconventional colour combinations, the colour trends find their niches in home décor, digital media, visual merchandising, and fashion.
3 top colour trends 2018
- Saturated colours of the season
- Metallic hues
Colour trends 2018. The new approach to colour
Important to note is the new approach to colour. Freedom, courage, and changing conventions towards color use is noticeable and vital. There is no seasonal ‘must’ or typical hues. Gender limitations are not relevant anymore.
The Pantone Institute Fashion Colour Trend Report for Spring/Summer and Autumn/Winter 2018 presents color palettes that look equally bold. Since the pace of fashion rapidly dethrones the old era of just two seasons ago, these trends simply flow throughout the year. The Pantone Reports of their colors manifests the need for self-expression, optimism, and confidence.
Here you can see the major visual design examples that encapsulates the mood and look of first half of 2018.
Saturated colours of the season
One of the paint manufacturers Benjamin Moore selected bold and vibrant red Caliente AF-290 as their Colour of the Year 2018. Saturated red make an impact statement not only in home decor but also in fashion. In particular, red and pink vibrant and pastel colour combination create energetic and dynamic pair.
Gen Z (stands for generation born between mid 90s and early 00’s) Yellow is the new name for a trendy shades of yellow from sorbet to mustard hues. Yellow became extremely popular and, as you can see in the above Pantone colour swatches, it remains central for Spring and Autumn season. Practically, yellow revitalised the current colour palette and is generously used in visual merchandising, fashion and even social media (Instagram).
More great creative concepts showing Gen Z yellow and Millennial Pink colour 2018 trend is covered in a separate post dedicated to these two hot colours of 2018.
Violets and Lavenders
Pantone Colour Institute announced its Colour of the Year 2018 as Ultra Violet. Shades os violet and lavender comes in technicolour and pastel shades.
3. Metallic hues
Metallic shine is a dominating accent this year, but also continues as a background element or considered as neutral.
Here I only flag this trend but I covered it in detail in a separate post Metallic trend 2018 where you find fashion window displays using metallic shines.
Modern pastels are great choice in home decor in the recent season. Millennial Pink, hues of mint greens, taupes to mention a few, exist equally with saturated tones and are innovative alternative to the loud colour palette.
As mentioned above, more great creative concepts showing Gen Z yellow and Millennial Pink colour 2018 trend is covered in a separate post dedicated to these two hot colours of 2018.