2017 is the year that Chanel House introduced the Gabrielle collection to the market – the bag, eau de parfum and jeweley.

The tone and the content of the marketing campaign for the new collection explore the values important to the brand’s younger clientele.

The history of the young and rebellious Gabrielle launched in the campaign retells the less explored phase of the designers life.

Take a look at one of the episodes ‘Gabrielle, A Rebel at Heart’ .

The article about the Gabrielle campaign is coming on Design Retail Space on the 19th August to celebrate the 134 anniversary of Gabrielle Chanel’s birthday.